The KGK Difference

The fine jewellery brand, Entice, was established in Hong Kong, in 2004, by the diamond and gemstone conglomerate KGK Group under the direction of Mr. Sanjay Kothari, Vice Chairman of KGK Group. A company with a rich and fruitful history within the diamond and gemstone industry for over a century, KGK, is involved in every aspect from mining to manufacturing. With a presence across 17 countries, KGK is established in almost every commercial centre in the world. Headquartered in Hong Kong, the corporation has an over 12,000-member team active in Asia, Europe, Africa, Australia and the Americas. The creation of a fine jewellery brand was an organic progression for the group, which has always strived for excellence while pushing boundaries. These core values have been passed down to their luxury jewellery brand, Entice, allowing the brand to lead with distinction.

Exceptional Stones Direct from the Source

KGK Group is among the handful of global companies who are preferred buyers of De Beers, Alrosa and Rio Tinto. Discerning diamond buyers worldwide seeking natural, ethical diamonds trust KGK and understand its advantages. KGK only carries natural diamonds and tracks each stone from rough to finished product. The rough diamonds are sourced from mines in South Africa and from organized markets in Antwerp, London and Russia.

To ensure high quality and value, the KGK Group invests in primary gemstone mining in South America and Africa. KGK is committed to ethical sourcing and benefiting local communities, its mines conform to best practices. Emeralds, rubies and sapphires are sourced from mines in Columbia, Brazil, Zambia and Sri Lanka.

Manufacturing Innovation

KGK is unique in the gems and jewellery sector for being amongst the industry’s only few that mine as well as produces coloured gemstones. KGK processes, cuts and polishes their own gemstones to ensure maximum quality and value.

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